How To Master Keywords For SEO

         As a business owner, we just simply want to sell, we want to be seen on top on google searches which leads us to lot more clients or customers. For that we use SEO for optimizing your website so that it can achieve higher rankings in search engines' organic results. Ranking on the first page of Google takes work, but using the right keywords can make that job a lot easier. These SEO keyword tips will help you research, choose, and implement the right words to boost your visibility online.

Tips for picking the right keywords:

1. Use Keyword Phrase.

These long keyword phrases have lower search volumes, but they attract more relevant traffic. Therefore, it’s best to optimize your pages and posts with a long tail keyword.  Because they are less competitive, a long tail keyword gives you a better chance of ranking and allows you to target the right people.

For example:

• photographer

• wedding photographer

• wedding photographer in Nepal

• wedding photographer in Kathmandu, Nepal

These keywords get more specific and less competitive. So if a searcher searches for “photographer,” you will be competing with nearly 10 billion other results. By but using a more specific, long tail keyword, results are less competitive, give you a better chance of ranking, and allow you to target the right people.

2. Think like your target audience.

Take time to be the customer. Ask yourself:

• Where would you start your search?

• What would you search for?

• Are there any adjectives or variations you can use?

You can ask for help of friends and family. Try to rank for the words that are more probable to be searched.

3. Use Google Related Searches.

At the bottom of each search page, Google shows related searches. This will give you further insight into what your customer is looking for. Again, write down any similarities or important keywords that you may want to use.

4. Use Google Suggestions.

As a Google user, you may know that Google often suggests relevant solutions to your search based on what other people have asked. So when you research different keywords, write down how others are asking Google and any keywords or phrases that are frequently used.

5. Use Research Tools.

Although Google is a great resource for analyzing and researching keywords, there are other helpful tools out there too! I have listed some of the tools below: 

• Ubersuggest (free): Finds long tail keywords, gives info about your competitors, etc.

• Keywords Everywhere (free): Shows search volume, CPC, and competition data via Google searches.

• SEMrush (Paid, but really powerful. Or plan in advance by using their 7-day trial.): Examines CPC, search volume, best SEO content, competitive research, etc.

6. Analyze your own analytics.

By looking at your website’s analytics, you can understand your most popular content and terms that are/aren’t working. Also, read comments and suggestions from others.

7. Track your own competition.

Tracking your competition can give you further insight on keywords that are right for your niche. Pay attention to the keywords your competition uses throughout their pages and their highest ranking search keywords.

Both Ubersuggest and SEMrush can give you this insight about your competitors.

8. Analyze and implement your results.

Lastly, after you complete your keyword research, it’s time to analyze the data. Start by implementing 10-20 terms throughout your website’s pages and posts. But don’t stop there. Set aside time every month (or quarter) to research new keywords to build your list and remove ones that aren’t working.